Cartoon - Wastewater treatment

Issues

How can we promote our new water treatment system at a trade show?

Answer

Creation of a graphic style and cartoon character to capture attention through a video without voice-over, suitable for broadcast at trade shows.

Services

Design Copywriting
Art direction
Custom graphic design
Motion design animation
Sound Design

For this customer, we created a character and a graphic environment that is concrete and recognizable at first glance to highlight the device: Grey Pro Saver®, which is a gray water recycling unit (residential, commercial and process water).

This project involved 3 key stages:

1 - Creation of a graphic universe in line with the customer's message. Here, we decided to create a character in the shape of a drop of water. The idea was to have a strong message that would arouse visitors' curiosity.

2 - Creation of a scenario without voice-overs, adapted for trade shows.

3 - Animating the video in a cartoon style to bring the character to life and present a crucial subject in a light-hearted way.