Whiteboard Animation for TV

Issues

Produce a teaser video for the TV show "Les pourquoi?" that answers all the questions we might have about an everyday subject.

Answer

The creation of a teaser scribing serious information in a humorous tone.

Services

Design Copywriting
Art direction
Custom graphic design
Motion design animation
Sound Design

This scribing video is a teaser that was created with the aim of turning it into a TV show called "Les pourquoi? This series answers all the questions we ask ourselves (or not) on a daily basis.

We created a light, semi-realistic video to fit in with the educational/humorous angle of the series. The video was created in 3 key stages:

1 - Creation of the graphic universe. We proposed several styles in line with the series' angle. This style also had to be adaptable to other subjects.

2 – Creation of a detailed storyboard, with images that were light but in keeping with the reality of the subject (particularly historical). At this stage, the customer was able to provide feedback before we moved on to the animation.

3 – Creation of the animation with a hand drawing on a whiteboard, just like in our History lessons.